The Program Training and Consultation Centre (PTCC) builds capacity in tobacco control at the local level through training workshops and webinars. This supports the development and implementation of programs for tobacco use prevention, cessation and protection in communities across Ontario.

2017 PTCC Training Brochure Thumbnail Download the 2017-2018 Training Brochure for a list of our current training workshops and webinars.

If your local health unit would like to host a PTCC workshop, please contact Fedra Peloso, Project Coordinator, Training at or 416.971.9800, ext. 2924 for more information.

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Social Media best practices for increasing quit attempts through the use of testimonials from former smokers


Thursday May 18, 2017  | 1:00 PM to 2:30 PM (EST)
Language & Format: English | 90 minutes online 


This 90-minute online session will feature some of the latest in social media strategy and trends with an emphasis on how to leverage testimonials from former smokers to help increase quits attempts in local communities. In this webinar we will explore leading social media platforms and best practices for utilizing them effectively. We'll also look at the use of testimonials, storytelling, creating shareable content and the increasing need for visual-based content.

As part of the webinar, attendees will learn how to build a social community, amplify their online presence with paid content and how to integrate social media into a multi-channel media campaign.


  • Warren Weeks, Principal, Weeks Media

Participants will:

  • Learn how to leverage social media channels to promote testimonials from former smokers 
  • Gain a greater understanding of social media strategies and posting social content on various platforms 
  • Discover what makes content shareable and engaging for audiences
  • Learn about the process of building an online community


This webinar will be of interest to public health practitioners and community partners planning media campaigns on the topic of increasing quit attempts through the use of the media and testimonials from former smokers. 


You can register for this webinar by accessing our online registration form. Click here to register.

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Name: WEBINAR: Social Media best practices for increasing quit attempts
Start Date: 5/18/2017 12:00:00 AM
End Date: 5/18/2017 11:59:59 PM
Notes(Food Travel): [Property isn't found: registrant_notes] 

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