Media Training

 

Click on each workshop below to learn more.

Participants of this workshop will enhance their knowledge and develop the skills to engage the media to raise public awareness, influence public opinion and build support for public policy. The workshops can cover a variety of areas of focus, including but not limited to, communications planning, importance of coalitions, strategic key messaging and counter-messaging, identifying opposition groups, pitching news stories and tips on conducting interviews. Please note that one-on-one on-camera training is also available, however, it is limited to a maximum of 5 participants per workshop.

Duration: Can be tailored to a full or half-day workshop.

Target Audience: Public health unit staff and staff/volunteers of community partner agencies.

Note: The number of topics in each training may vary if the on-camera option is selected due to the added time needed to conduct one-on-one interviews with participants.

Increasing the rate of quit attempts is a key driver of the population cessation rate. Media campaigns featuring personal testimonials about the negative health consequences of smoking have been shown to be effective in increasing quit attempts and cessation rates. This new workshop will provide participants with the knowledge and skills to create and implement local media campaigns to motivate quit attempts that feature testimonials from former smokers focused on the negative health consequences of smoking. Hands-on activities and practical tools will be used to support participants to work through the steps leading to the development of a local multi-media campaign including: campaign message development, recruiting and working with testimonial candidates, media planning (paid, earned, social and owned), community partner engagement and evaluation metrics. Materials developed by Ontario public health units through their participation in PTCC's media capacity building project will be featured.

Duration: Can be tailored to a full or half-day workshop.

Target Audience: Public health unit staff and staff/volunteers of community partner agencies.


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