Social Media Strategy Panel: Campaign Planning, Execution and Lessons Learned


This webinar featured an overview of social media strategy in a public health setting followed by practice sharing from public health practitioners on several campaigns with an emphasis on using social media strategically. Participants learned about: 

  • Points of engagement in a social media campaign;
  • Strategy and tactics used in social media;
  • Issues and challenges faced during the implementation phase;
  • Case examples on key methods and strategies.
This webinar provided the opportunity for participants to increase their knowledge of key elements involved in social media campaign strategy development.

Date of Resource:2013/12/05
Target Audience:This webinar will be of interest to Public health department staff, and staff and/or volunteers of community partner agencies.
Topic:Social Media Strategy

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