Quit & Win Contests: Sharing Findings from a Provincial and Local Perspective


This webinar was presented by the Program Training & Consultation Centre in collaboration with Leave The Pack Behind and Smokers’ Helpline.


  • Jennifer O’Brien, Leave The Pack Behind – Acting Assistant Manager, Communications & Programming
  • Kyle McKeown, Canadian Cancer Society – Sr. Coordinator, Partnerships & Promotion, Smokers’ Helpline
In this webinar, the Canadian Cancer Society (Smokers’ Helpline) and Leave The Pack Behind presented findings from two provincial quit and win contests: Leave The Pack Behind’s annual wouldurather… contest and the Canadian Cancer Society’s Driven To Quit Challenge. The speakers shared final enrollment data from both of these initiatives, spoke about how these quit and win contests were promoted across the province and discussed outcome data around expected quit rates.

Date of Resource:2015/05/06
Target Audience:Public health practitioners, staff, health educators from health or educational settings and members of community agencies or organizations working in comprehensive tobacco control.
Topic:Quit & win contests, promotional campaigns, smoking cessation initiatives

The following resources were created for the webinar Quit & Win Contests: Sharing Findings from a Provincial and Local Perspective, held on May 6, 2015.

File Type File Size
Webinar Video Recording - May 6, 2015 (the download may take a few minutes)
Video 52.3 MB
Webinar Presentation Slide Deck - May 6, 2015
4.58 MB
Webinar Audio Recording - May 6, 2015
Audio8.35 MB
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