Increasing Quit Attempts: Earned Media Toolkit


Cessation campaigns that feature hard hitting messages about the health consequences of smoking delivered through personal testimonials by former smokers and family members have been shown to be effective at increasing quit attempts and population cessation rates. This document was created to support public health intermediaries in developing local media campaigns that encourage quit attempts through the use of testimonials that communicate the negative health effects of smoking.

This toolkit was created as part of PTCC’s 2016-2017 Media Capacity Building and Documentation of Practice Project to assist project participants with earned media outreach. Paid and owned toolkits are also available.

This toolkit contains:

  • Key messages and Q&A
  • Press release templates and samples
  • Matte story samples
  • Links to additional how to documents about working with the news media

To request a copy of the toolkit, please e-mail

Date of Resource:2017/05/01
Target Audience:Public Health Practitioners, Health Promoters, Media and Communications Specialists
Topic:Media, Cessation, Increasing Quit Attempts

Login  |  Register