Media Advocacy and the Public Health Professional

 

Media advocacy is defined as “…the strategic use of mass media as a resource for advancing a social or public policy initiative” (U.S. Department of Health and Human Services, 1989). When engaged in media advocacy, the media is the primary target due to its influence in shaping public opinion and the policy agenda.

In this publication, learn how to developed media advocacy strategies to garner earned media rather than paid media exposure.

This document is also published in the Ontario Health Promotion E-Bulletin, No. 728.

Date of Resource:2011/10/28
Target Audience:Health Professionals
Topic:Media Relations, Media Advocacy


File Type File Size
Media Advocacy and the Public Health Professional 559 kb

Login  |  Register