Social Media Evaluation Tools and Metrics


Presented by Dr. Cameron Norman, this webinar focused on social media campaign evaluation and how metrics could be utilized to evaluate the success of a campaign. Participants were presented with sample social media campaign evaluation methods, metrics that could be used for evaluation, and the knowledge on how to compare social media campaigns to more traditional ones. The webinar also identified common challenges faced in evaluating social media campaigns.

Date of Resource:2013/03/12
Target Audience:Public health department staff & practitioners, their community partners, staff &/or volunteers of community partner agencies and Non-Government Agencies (NGO’s).
Topic:Social Media Evaluation

The following resources were created for the  Social Media Evaluation Tools and Metrics webinar held on March 12the 2013.

File Type File Size
Webinar Presentation Deck - March 12th 2013

30.6 MB
Webinar Audio Recording - March 12th 2013
Audio TBD
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