Social Media Evaluation


This webinar was the third and final in a recent series of three that were offered. This webinar focused on social media campaign evaluation and how metrics could be utilized to evaluate the success of a campaign. Participants were presented with sample social media campaign evaluation methods, metrics that could be used for evaluation, and the knowledge on how to compare social media campaigns to more traditional ones. The webinar also identified common challenges faced in evaluating social media campaigns and lack of evaluated examples existing in public health.

Date of Resource:2012/12/05
Target Audience:Public health department staff & practitioners, their community partners, staff &/or volunteers of community partner agencies and Non-Government Agencies (NGO’s).
Topic:Social Media Evaluation

The following resources were created for the Social Media Evaluation: Tools and Metrics webinar, held on December 4, 2012.

File Type File Size
Webinar Presentation Deck - Dec. 4, 2012

9.14 MB
Webinar Audio Recording - Dec. 4, 2012
Audio 9.78 MB
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