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This webinar focused on social media campaign evaluation and the
utilization of metrics to evaluate the success of a campaign.
Participants were presented with sample social media campaign evaluation
methods, metrics that could be used for evaluation, and methods for
comparing social media campaigns to more traditional campaigns. The
webinar also identified the challenges that exist in evaluating social
media campaigns.
| Date of Resource: | 2012/11/22 | | Target Audience: | Public health department staff and practitioners, their community partners, staff and/or volunteers of community partner agencies and Non-Government Agencies (NGO’s) | | Topic: | Social Media Strategy |
The following resources were created for the Social Media Strategy Panel
- Campaign Planning and Lessons Learned webinar, held on November 22,
2012.
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